Which Mobile Advertising Platform Is the Best?

NOVEMBER 4, 2008 BY

 

In a recent survey amongst Bango’s content providers, Google Mobile AdWords was the clear winner in terms of the mobile advertising platform that brings results. When asked “Which mobile advertising networks/search advertising networks do you use?” the answers were (multiple answers allowed):

1. Google 86.7%
2. Yahoo! 26.7%
3. Adultmoda/Admoda 21.7%
4. Third Screen Media 16.7%
5. JumpTap 13.3%
6. Admob 13.3%
7. MoJiva 8.3%
8. Decktrade 5.0%
9. Getmobile.com 3.3%
10. Medio 3.3%
11. Mkhoj 3.3%
12. ZestAdz 1.7%
13. Itsmy.biz 1.7%

This is further back up with the results from three mobile advertising campaigns as reported on theMobislim blog. The three campaigns featured – Google Mobile AdWords, Decktrade and MoJiva – and give us some indication why Google is proving popular.

“While the Google Mobile AdWord campaign generated much fewer click-throughs,
the traffic generated was more closely aligned around the countries selected (US
and UK), resulted in more genuine mobile users and at a lower cost per click. “

It seems all the best features of AdWords on the PC – relevancy and targeting – have transferred onto their mobile advertising offering. It is, of course, early days in the evolution of mobile advertising so we’ll wait to find out how other mobile advertising networks perform.

How these three campaigns were set up and then measured are featured in the white paper “Mobile Advertising for newbies” which is free to download from the Bango website.

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Posted: November 9th, 2008.

A survey among Bango content providers provided the following ranking for mobile advertising networks:

1. Google Adwords
2. Yahoo
3. Adultmoda/Admoda
4. Third Screen Media
5. JumpTap
6. Admob
7. MoJiva
8. Decktrade
9. GetMobile.com
10. Medio
11. mKhoj
12. ZestAdz
13. Itsmy.biz