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Which Mobile Advertising Platform Is the Best?

NOVEMBER 4, 2008 BY SARAH KEEFE AT BANGO In a recent survey amongst Bango’s content providers, Google Mobile AdWords was the clear winner in terms of the mobile advertising platform that brings results. When asked “Which mobile advertising networks/search advertising networks do you use?” the answers were (multiple answers allowed): Google 86.7% Yahoo! 26.7% Adultmoda/Admoda 21.7% Third S..

Smaato Releases Q1 2011 Mobile Metrics Report

On May 10, 2011, in Metrics, Smaato, by Hugo Candeias Smaato Inc., the leading mobile ad optimizer and mobile advertisement platform, today released its latest metrics on the global mobile advertising market during the first quarter of 2011. New findings detail the accelerating adoption of mobile advertising, its affect on top mobile ad network performance and considerations for mobile develope..

Android ad impressions higher than Apple in December

January 14, 2011 Mack McKelvey In December, Android surpassed iOS as the largest smartphone operating system on the Millennial Media network, with an 8 percent increase month-over-month and 46 percent impression share. Globally, Android grew nearly 3,200 percent in 2010 on Millennial’s network, beginning from a relatively modest base. Research In Motion grew 224 percent in 2010. It is importa..